Eliminate low customer count on Mondays, and Tuesdays with proper internet marketing and improved website SEO. Increasing diner count is easy, simply give them a “bargain” and using internet marketing to spread the word:
Buy One Entree, Get the Second at Half Price;
Dessert, Half Price, with Our Blue Plate Special;
Seniors, 50% Discount on Entrees; and
Children (Under 12) Free Entrees From Our Children’s Menu.
Notice that I have discounted entrees only, which are not the highest profit items on the menu and provide a substantial customer draw. Drinks represent a restaurant highest profit item and the customer must ask for the discount when paying his bill. Careful analysis of your per meal cost will show that a 25% discount on two entrees will still yield a profitable meal when combined with high profit beverages.
This is a trivial method of attracting patrons to you restaurant, however the next big goal is to give them a reason to tell their friend. Your Website, Facebook, and Twitter are the answers to this problem. We are living in the digital age with a large percentage of the population connected and communicating via Facebook and Twitter. Every customer should know your website address, Facebook page, and Twitter name before the leave your business. It’s not a daunting task, simply attach a card to their receipt giving them the opportunity for a future discount if they like your Facebook page.
For more information on increasing your Restaurant’s Business by using Internet Marketing and SEO, call: 757-869-3475.